Why We Invested in Sunbound
The senior care market processes more than $230 billion in combined payments and claims. However, most operators still rely on phone calls, pen and paper, and manual reconciliation, often running their business on single-digit margins. With a generation of Baby Boomers aging into senior care, the industry is facing a supply and demand imbalance. And the affordability crisis is real; many families earn too much to qualify for Medicaid, but can’t afford senior care out of pocket. This “forgotten middle” urgently needs a solution, and senior care operators are turning to technology to drive efficiency, making care more attainable.
Sunbound co-founder and CEO Manny Cominsky understands the challenges that senior care operators face. Growing up, his family operated a senior living facility, and he saw firsthand how back-office operations bogged down employees, resulting in hours spent chasing down claims. He knew that applying technology to revenue operations would improve business performance, but the complexity of the payer mix – Medicaid, Medicare, private pay, and family co-payers – has kept generic fintech out of the industry. Manny and his team founded Sunbound to provide senior care operators with purpose-built technology infrastructure.
Sunbound’s AI-powered revenue operating system runs the revenue cycle from admission to payment, paired with support from an expert team that is accountable for the results.
The platform verifies payer coverage and confirms a resident’s ability to pay in just 30 seconds, before a bed is committed. Sunbound’s payments solution moves families to digital payments, automates all payment operations, and pairs software with a dedicated support team that answers billing questions, so community staff spend more time on quality of care, not collections. Operators reclaim more than 40 hours per community each month. Additionally, the platform’s end-to-end RCM for Medicare, Medicaid, and managed care flags denial risks before a claim is submitted; billing experts work every exception through to payment and posting. Operators using Sunbound have seen a 99% claims collection rate and 96% first-pass acceptance.
Sunbound’s rapid growth signals strong product-market fit. Senior care payments are more personal than most B2B payments, since they involve a family paying for a parent’s care. That creates a durable trust moat for whoever gets the experience right. Manny and his team have already worked hard to earn the trust of senior living operators across the country, and we believe they are well-positioned to expand further into the segment.
We’re proud to invest in Sunbound as the team continues to bring intelligent payment operations to the broader senior living and skilled nursing market, and we look forward to supporting them as they scale.
